How I Evaluated These Plugins

Before the list, it helps to explain how these plugins were judged. A long feature list does not tell the whole story. A plugin can look good on paper but still be hard to set up, or show offers in places that do not actually help sales.

Each plugin was reviewed from the point of view of a WooCommerce store owner. How easy is it to get your first offer live? How much control do the targeting rules really give you? Are the offer placements actually useful, not just there for show? Does it feel stable enough to trust on a live checkout, where real customers are paying real money?

Before you install any upsell plugin, back up your store first. Upsell and checkout plugins connect directly to your cart, checkout, and payment process. A recent backup matters more here than with most other plugin types.

Here are the main things this comparison looked at:

• Offer coverage — Does it support product page upsells, cart cross-sells, checkout order bumps, and post-purchase offers? Or does it only do one of these?
• Targeting and rules — Can offers be shown only to certain visitors, based on product, category, cart total, or customer type? Or is the same offer shown to everyone?
• Checkout compatibility — Does it work with both the classic WooCommerce checkout and the newer Cart and Checkout Blocks?
• Setup time — Can you get a working offer live in minutes? Or do you need to build a full funnel first?
• Pricing and free plan — Is the free version actually useful? Or is it just a demo meant to push you toward paying?

The Best WooCommerce Upsell Plugins

Plugin	Pricing	Best For
PickPair	Freemium (paid plans on request)	Upsells across the whole customer journey, from one plugin
FunnelKit	Freemium (from $99.50/yr)	Order bumps plus email automation
CartFlows	Freemium (check official pricing)	Rebuilding your checkout to convert better
Smart Offers (StoreApps)	Premium (from $149/yr)	Advanced, rule-based offer logic
WPFunnels	Freemium (Pro from $129.99/yr)	Regional or less common payment gateways
UpsellWP	Freemium (Pro from $69/yr)	Best free upsell plugin to start with
YITH Frequently Bought Together	Freemium (paid license, check pricing)	Product page bundles only

1. PickPair — Best All-in-One WooCommerce Upsell and Order Bump Plugin

PickPair works well for store owners who want product page bundles, cart offers, checkout bumps, and post-purchase upsells, all from one plugin. If you want a single dashboard instead of four different plugins to cover the whole buying journey, start here.

PickPair’s main idea is simple: put everything in one place. Instead of using one plugin for Frequently Bought Together bundles, another for cart offers, and a third for checkout bumps, PickPair runs all of this from one settings screen.

On the product page, it shows an Amazon-style bundle box. Customers tick the items they want and add them all to the cart in one click, often with a bundle discount. In the cart, it can show cross-sells and a free shipping progress bar. At checkout, order bumps are added with a single checkbox. After the sale, a Thank You page offer gives the store one more chance to sell something else. It can also send an automatic coupon for the customer’s next order, to bring them back later.

The offers are not shown to everyone at random. Targeting rules let you show an offer only to certain visitors, based on product, category, cart total, customer type, login status, or past orders. This means a first-time visitor and a returning customer do not have to see the same offer. PickPair works with both the classic WooCommerce checkout and the newer Cart and Checkout Blocks. Every offer also has its own report, showing views, clicks, and revenue, right inside the plugin.

Key features:

• Frequently Bought Together bundles on the product page, with percentage, fixed-amount, or flat-price discounts
• Cart cross-sells and a free shipping progress bar
• Checkout order bumps added with a single checkbox
• Add-to-cart pop-up offer
• Post-purchase Thank You page offers
• Automatic next-order coupon to bring customers back
• Targeting rules based on product, category, cart total, customer type, login status, and order history
• Works with both the classic checkout and the Cart and Checkout Blocks
• Built-in reporting for each offer, so you do not need a separate analytics tool

Pros:

• Covers five different upsell locations from one plugin
• Free plan is genuinely useful, not just a locked demo
• Targeting rules stop the same offer being shown to every visitor
• Built-in reports mean you do not need another tool for analytics
• Works well with WooCommerce’s newer block-based checkout

Cons:

• Newer to the market, so it does not yet have years of reviews like some older plugins
• Fewer third-party guides and community discussions than more established tools
• Paid plan pricing is not listed publicly; you need to check with the plugin’s own website for a quote

Pricing: A free plan is available. Paid plans exist for stores that need higher limits or more advanced targeting. Check the official PickPair website for current pricing.

Final verdict: PickPair is a strong pick if you do not want to manage several plugins just to run one upselling strategy. Covering the product page, cart, checkout, and post-purchase stage from one dashboard, with shared rules and one set of reports, is its main advantage over using several smaller plugins together.

2. FunnelKit — Best WooCommerce Checkout Upsell Plugin with Email Automation

FunnelKit works well for stores that want checkout order bumps along with built-in email marketing automation. If checkout improvements and post-purchase email sequences are both on your list, this plugin covers both.

FunnelKit, formerly called WooFunnels, is really two tools joined together. One part handles checkout and order bumps. The other part is a CRM and email automation system called FunnelKit Automations. The order bump side lets you set rules based on cart contents or customer behavior, and lets you run more than one bump on the same checkout page. The automation side handles things like abandoned cart recovery and win-back emails, the kind of work you would otherwise need a separate email tool for.

This combination is the main reason to choose FunnelKit over a smaller order bump plugin. If email marketing is already something you plan to set up, getting it and your checkout upsells from one company means fewer tools to manage. If email marketing is not something you need, you may end up paying for automation features you never use.

Key features:

• Checkout order bumps with rules based on cart contents and customer behavior
• Several order bumps on the same checkout page, which you can reorder without code
• One-click post-purchase upsells and downsells
• A/B testing for bump wording and design, on higher-priced plans
• Built-in CRM and email automation through FunnelKit Automations
• Abandoned cart recovery by email

Pros:

• Combines order bumps with a real CRM and automation system
• You can run several bumps on the same checkout page
• Well-known plugin with a large number of users
• A/B testing helps you improve bump results over time

Cons:

• Full features like A/B testing, several bumps, and deeper automation need higher-priced plans
• If you only want order bumps, you may pay for automation tools you never use
• The automation side takes more time to learn than the order bump side alone

Pricing: Paid plans start around $99.50 per year for one site. Higher plans, around $179.50 and $249.50 per year, unlock more sites and deeper automation features. A free version of the core Funnel Builder and Automations tools is also available for basic use.

Final verdict: FunnelKit is worth it if email marketing automation is genuinely part of your plan. If it is not, you may be paying for more plugin than you actually need just to get order bumps.

3. CartFlows — WooCommerce Sales Funnel and Checkout Upsell Builder

CartFlows works well for stores where the real problem is checkout conversion, not just missing upsell offers. If you want to rebuild your checkout completely, instead of adding offers to the one you already have, this plugin is built for that.

CartFlows does not just add offers to your current checkout. It replaces the checkout entirely. Using a page builder like Elementor, you build a new checkout flow, either multi-step or single page. Order bumps, one-click upsells, and downsells are built into this new flow, instead of being added on top of the default WooCommerce pages.

This is a bigger project than simply installing a plugin and turning on a widget. But it makes sense for a store where checkout itself is the weak point, since a rebuilt, better-tested checkout can improve overall sales, not just the value of each order.

Key features:

• Visual, drag-and-drop checkout and funnel builder
• Checkout templates designed for higher conversion
• Checkout order bumps
• One-click post-purchase upsells and downsells
• A/B testing on higher-priced plans
• Multi-step or single-page checkout options

Pros:

• Rebuilds checkout to improve overall conversion, not just order value
• The visual builder makes it easy to see and change your funnel
• Templates are built specifically to help convert more visitors
• Free version and lifetime license options are both available

Cons:

• A bigger setup project than a plugin built around one simple offer widget
• More than you need if your checkout already converts well
• Published prices have changed over time and vary between sources, so confirm current pricing on the official site before budgeting

Pricing: A free version is available. Paid plans and lifetime licenses exist, but prices have changed with recent updates, so check CartFlows’ own pricing page directly.

Final verdict: CartFlows is worth it for stores where the checkout itself needs work. If your checkout already converts well and you just want to add offers to it, a smaller, simpler plugin will get you there faster.

4. Smart Offers by StoreApps — Advanced WooCommerce Upsell Offers Plugin

Smart Offers works well for stores running promotions that are too complex for a simple checkbox order bump. If your upselling strategy needs conditional rules and offers that change based on customer behavior, this plugin is built for that.

Smart Offers supports cart bumps, checkout bumps, one-click post-purchase upsells, BOGO (buy one get one) deals, and product bundles. All of these can be controlled with AND/OR rules based on product, variation, quantity, category, cart total, attribute, or user role. Its standout feature is sequencing. This means an offer can lead to a different follow-up offer, depending on whether the customer accepts or declines the first one. For example, a customer buying a coffee machine might see a cart offer for descaling tablets. If they decline it, they could be shown a simpler bundle instead.

Key features:

• Cart and checkout order bumps
• One-click post-purchase upsells
• BOGO offers and product bundles
• AND/OR targeting rules based on product, category, cart total, attribute, and user role
• Sequenced offers that change based on accept or decline behavior
• “Buy Now” one-click repurchase that skips the cart and checkout pages

Pros:

• The deepest targeting and rules engine of any plugin in this guide
• Offer sequencing is not offered by any other plugin here
• The “Buy Now” repurchase feature is genuinely useful for returning customers

Cons:

• No free version, so you cannot test the rules engine before paying
• Setup takes longer than plugins built around simpler, single offers
• More plugin than you need if your targeting needs are simple

Pricing: No free version. Starts at around $149 per year for one site.

Final verdict: Smart Offers is worth the price when your offer logic is genuinely complex. If you just want “show this bump on every order,” a simpler, cheaper plugin will get you there faster.

5. WPFunnels — Best WooCommerce One Click Upsell Plugin for Any Payment Gateway

WPFunnels works well for stores using a payment gateway other than Stripe or PayPal. If reliable post-purchase upsell support on a regional or less common gateway matters to you, this is the safest choice on this list.

WPFunnels is a visual, drag-and-drop funnel builder built for the Gutenberg block editor. It covers landing pages, checkout, order bumps, and post-purchase upsells, in a similar way to CartFlows and FunnelKit. What sets it apart is payment gateway support. One-click post-purchase upsells only work smoothly if the gateway can charge a saved card without asking the customer to enter their details again. Most plugins in this category are only tested reliably with Stripe and PayPal. WPFunnels documents working one-click upsells on nine or more gateways, and offers a two-step confirmation option, no card re-entry needed, but one extra click, on gateways outside that list.

Key features:

• Visual, Gutenberg-based funnel builder
• Checkout order bumps
• One-click post-purchase upsells on 9+ payment gateways
• Two-step confirmation upsells on other gateways
• Downsells built into the funnel flow

Pros:

• The widest documented gateway support for one-click post-purchase upsells
• The visual builder lets you plan a full funnel before publishing it
• A free version is available with basic features

Cons:

• Funnel-builder setup takes longer than a simple offer widget
• Its advantage over CartFlows and FunnelKit mostly disappears if you already use Stripe or PayPal
• A smaller number of third-party add-ons than more established funnel plugins

Pricing: A free version is available. Pro plans start at around $129.99 per year.

Final verdict: For stores using a regional or less common payment gateway, WPFunnels’ gateway support is the main reason to choose it. For stores already using Stripe or PayPal, the choice between WPFunnels, CartFlows, and FunnelKit comes down to interface preference and price.

6. UpsellWP — Best Free WooCommerce Upsell Plugin

UpsellWP works well for store owners who want to test whether upselling works for them before paying for a plugin. If you want a free plan that actually works, not just a locked demo, this is the best free WooCommerce upsell plugin on this list.

UpsellWP focuses only on upsell and cross-sell offers, rather than trying to be a full funnel builder. This keeps its interface simpler than CartFlows or FunnelKit. The free version, available on WordPress.org, includes real, usable features: checkout order bumps, cart cross-sells, and Frequently Bought Together suggestions are all included before you pay anything.

Key features:

• Checkout order bumps (free plan)
• Cart cross-sells (free plan)
• Frequently Bought Together suggestions (free plan)
• Post-purchase offers (Pro plan)
• A/B testing (Pro plan)
• Advanced conditional targeting (Pro plan)

Pros:

• The free plan covers checkout and cart offers with no trial period
• Simpler interface than the larger funnel-builder plugins
• A low-risk way to test whether upselling works before you pay

Cons:

• Post-purchase offers, A/B testing, and advanced targeting need the Pro plan
• Does not offer a full checkout redesign the way CartFlows does
• Overall feature set is smaller than the bigger funnel platforms

Pricing: Free version available on WordPress.org. Pro plans start from around $69 per year.

Final verdict: UpsellWP is a good place to start if you are not yet sure whether upselling is worth the investment for your store. The free plan gives you enough to find out, before you spend any money.

7. YITH WooCommerce Frequently Bought Together — Product Page Upsell Plugin

YITH’s plugin works well for stores that only need product page bundles, without cart, checkout, or post-purchase features. If Amazon-style “frequently bought together” bundling is the only thing you need, this is the most focused option available.

YITH’s plugin does one job, and it does that job simply. It shows a “frequently bought together” box on the product page, with a set of suggested items. Customers can add the whole group to their cart with one click, often at a bundle discount. It does not touch the cart page, checkout, or post-purchase steps at all.

Key features:

• Frequently Bought Together box on the product page
• Manual choice of which products are suggested together
• Optional bundle discount
• You can choose where the box appears on the product page

Pros:

• Its narrow focus means a shorter learning curve than a full-journey plugin
• A long-established plugin with years of real use behind it
• Simple to use for stores that only need this one feature

Cons:

• Does not cover cart, checkout, or post-purchase offers at all
• The free version is fairly limited; most settings need the paid license
• You will need a second plugin for anything beyond the product page

Pricing: A free version is available on WordPress.org with limited settings. A paid premium license unlocks more customization; check current pricing on the official YITH website.

Final verdict: If product page bundling is genuinely all you need, YITH’s narrow focus is a strength, not a weakness. For anything beyond the product page, you will need to pair it with another plugin.

Best Plugins by Use Case

Here is a quick summary of which WooCommerce upsell plugin is best for each type of need, based on the full reviews above.

Best overall WooCommerce upsell plugin: PickPair. It covers product page, cart, checkout, and post-purchase upsells from one plugin, with shared rules and reports.

Best for email marketing and order bumps: FunnelKit. It combines checkout order bumps with a full CRM and automation system, useful for stores that want both from one company.

Best for rebuilding checkout: CartFlows. It replaces the default WooCommerce checkout with a custom, conversion-focused flow.

Best for advanced targeting: Smart Offers by StoreApps. It is the only plugin here with true offer sequencing and AND/OR rule logic.

Best for regional payment gateways: WPFunnels. It has documented one-click post-purchase upsell support on 9 or more gateways.

Best free WooCommerce upsell plugin: UpsellWP. Its free plan is genuinely useful, covering checkout bumps, cart cross-sells, and Frequently Bought Together offers.

Best for product page bundles only: YITH WooCommerce Frequently Bought Together. A simple, focused tool with nothing extra to set up.

How to Choose the Right WooCommerce Upsell Plugin

Choosing the right plugin starts with understanding where your store is actually losing potential sales. Here are the main things to think about.

Best WooCommerce Upsell Plugin for Full Coverage If you want product page, cart, checkout, and post-purchase offers all from one plugin, PickPair is built for exactly that. It saves you from managing separate settings, reports, and renewal dates across several different plugins.

Best WooCommerce Upsell Plugin for Beginners If you have never used an upsell offer before, choose a plugin with a genuinely useful free plan over one with the longest feature list. UpsellWP and PickPair both let you get a working offer live without building a full sales funnel first.

Best Free WooCommerce Upsell Plugin UpsellWP’s free plan is the strongest option in 2026. It covers checkout order bumps, cart cross-sells, and Frequently Bought Together suggestions, with no forced upgrade for basic use. PickPair’s free plan also covers several offer types.

Other things to think about:

• Do you run complex, conditional promotions? Smart Offers has the deepest rules engine, useful for BOGO deals, sequenced offers, and cart-value based pricing.
• Do you use a regional or less common payment gateway? WPFunnels has the widest documented one-click upsell support outside Stripe and PayPal.
• Is checkout conversion your real problem? CartFlows rebuilds the checkout itself, instead of just adding offers to it.
• Do you only need product page bundles? YITH Frequently Bought Together is the most focused option, with nothing extra to set up.
• Are you already using email marketing automation? FunnelKit combines order bumps with a built-in CRM and abandoned cart recovery.

Integrations worth checking:

• Payment gateways (Stripe, PayPal, and any regional gateway you use)
• Compatibility with WooCommerce Cart and Checkout Blocks
• Analytics or reporting, whether built into the plugin or exported elsewhere
• Email marketing platform, if the plugin does not include automation on its own

Thinking about growth: if you plan to run seasonal promotions, subscription upgrades, or sequenced offers as your store grows, Smart Offers and PickPair both handle this kind of complex logic better than a smaller, single-purpose plugin.

How to Add Upsells to WooCommerce (and Create Upsell Offers Without Code)

If this is your first time setting one up, the general steps for how to create upsell offers in WooCommerce are similar across most plugins on this list.

1. Install and activate your chosen WooCommerce upsell plugin from the WordPress admin area.
2. Choose which offer type to start with: a product page bundle, a cart cross-sell, or a checkout order bump.
3. Choose which products should be offered together, either by hand or using the plugin’s suggestion feature.
4. Set any targeting rules, for example by category, cart total, or customer type, so the offer only shows to relevant visitors.
5. Place a real test order to confirm the offer shows correctly and any discount applies as expected.
6. Check the plugin’s built-in reports after a week or two to see whether the offer is actually working before you add more offers.

None of the plugins in this guide need coding knowledge to set up. Whether you are creating your first order bump or building a full frequently-bought-together bundle, the main difference between plugins is how much setup they ask for. A simple order bump plugin like UpsellWP can take just a few minutes. A funnel-based tool like CartFlows or WPFunnels needs more time, since you are building a full checkout flow first.

Why PickPair Is a Strong Choice

PickPair earns the top spot for a few clear reasons.

Covers the whole customer journey from one plugin. Most upsell plugins focus on just one part of the journey, product page bundles, checkout bumps, or post-purchase offers, and stop there. PickPair covers all of them: Frequently Bought Together bundles, cart cross-sells, checkout order bumps, an add-to-cart pop-up, and post-purchase Thank You page offers, all from one dashboard.

Uses rules, not random offers. Offers can be limited by product, category, cart total, customer type, login status, or past orders. This means a first-time visitor and a returning customer do not have to see the exact same offer.

Has built-in reports. Every offer tracks its own views, clicks, and revenue inside the plugin. You do not need a separate analytics tool to see what is actually working.

Works with the newer checkout blocks. It supports both the classic WooCommerce checkout and the newer Cart and Checkout Blocks, which matters more and more as new stores adopt the block-based setup.

Saves money and time for full coverage. Running one plugin instead of three or four to cover the same five areas, product page, cart, checkout, pop-up, and post-purchase, means fewer subscriptions, fewer settings screens, and less chance of plugins conflicting with each other.

Helps bring customers back. The automatic next-order coupon is aimed at getting a second purchase from the same customer, a feature most upsell plugins skip since they only focus on the current order.

Upsell vs. Cross-Sell vs. Order Bump: What’s the Difference

These words are often used to mean the same thing, which makes comparing plugins confusing. Here is the plain difference between them, with simple examples.

Upsell — offering a higher-value version of the item a customer already wants. Someone looking at a 13-inch laptop sees an offer for the 15-inch model with more memory.

Cross-sell — suggesting a different but related product. Someone buying that laptop sees an offer for a laptop bag or a wireless mouse.

Order bump — a small, easy add-on shown at checkout, added with one checkbox before payment. A $9 phone case offered while buying a $600 phone.

Post-purchase (one-click) upsell — an offer shown after the order is placed, added to the same order without the customer entering their payment details again.

Most of the plugins in this guide use two or three of these at once. This is why the real differences between them come down to which combination they do well, not which one lists the most features on its website.

Compatibility, Performance & Checkout Blocks

An upsell plugin sits directly on your cart and checkout pages, so compatibility and performance matter more here than with most other plugin types.

Cart and Checkout Blocks. WooCommerce’s block-based Cart and Checkout pages are now the default for new stores. Some older plugins, built for the older, shortcode-based checkout, do not work correctly inside the block editor. Check this clearly before you buy, especially if your store was set up recently. PickPair, FunnelKit, and WPFunnels all confirm support for the block-based checkout.

Caching and page builders. Upsell plugins that add offers dynamically can sometimes clash with strong caching plugins or page builder templates. Test a live offer after installing it, rather than assuming it will work everywhere without checking.

Payment gateway support. One-click post-purchase upsells depend entirely on the gateway being able to charge a saved card without asking for details again. Confirm your gateway is supported before relying on this feature. A failed charge is a worse experience for the customer than not offering the upsell at all.

Free plan limits. Several plugins in this guide give you one offer type for free, and keep the more useful parts, targeting rules, extra offer types, reporting, for paid plans. Check exactly what the free plan includes before assuming it covers what you need.

Practical Tips Before You Install an Upsell Plugin

Before adding any WooCommerce upsell plugin to your store, here are a few things worth keeping in mind to avoid common problems.

Back up your store first. Upsell plugins connect directly to your cart, checkout, and sometimes your payment process. A recent backup means you can undo any problem quickly if something conflicts with your theme or another plugin.

Start with one offer type. Do not turn on every offer type at once. Launch one checkout order bump or one product page bundle first, check the results for a couple of weeks, then add more.

Keep offers relevant. An offer that matches what is already in the cart tends to convert well. A random, unrelated offer gets ignored, or makes checkout feel cluttered. A camera store offering a battery or memory card will do better than a random discount on an unrelated product.

Test the checkout after activating. Place a real test order and confirm the offer shows correctly, applies the right discount, and does not break the checkout on both desktop and mobile.

Check your checkout type. Confirm whether your store uses the classic WooCommerce checkout or the newer Cart and Checkout Blocks, and make sure your chosen plugin clearly supports it.

Check the built-in reports. Most plugins in this guide track views, clicks, and revenue for each offer. Use this data to decide whether to keep, change, or remove an offer, instead of guessing.

Review results regularly. If acceptance rates for a bump or bundle start dropping, try different products, pricing, or placement before assuming the plugin itself is the problem.

Conclusion

The best WooCommerce upsell plugin for you comes down to two things: where your store is currently losing potential sales, and how much of the buying journey you want one plugin to cover.

If you want full coverage from the product page all the way to post-purchase, PickPair is the strongest all-around choice. If email marketing automation is part of your plan, FunnelKit combines that with order bumps. If your checkout itself needs rebuilding, CartFlows is built for that job. If your promotions need real conditional logic, Smart Offers goes deeper than any other plugin here. If you use a regional payment gateway, WPFunnels offers the safest, best-documented coverage. If you are testing the idea for the first time, UpsellWP’s free plan is the lowest-risk place to start. And if you only need product page bundles, YITH Frequently Bought Together does that one job well, without asking you to set up anything else.

My overall advice:

• Want everything from one plugin? Choose PickPair.
• Need email automation too? Choose FunnelKit.
• Is checkout conversion your real problem? Choose CartFlows.
• Running complex, conditional promotions? Choose Smart Offers.
• Using a regional payment gateway? Choose WPFunnels.
• Testing upselling for the first time? Choose UpsellWP.
• Only need product page bundles? Choose YITH Frequently Bought Together.

Whichever plugin you choose, start with one offer, check the built-in reports for a few weeks, then add more. Upselling works best when it feels specific and useful to what is already in the cart, not when every page of your store is covered in offers.

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Ready to run product page, cart, checkout, and post-purchase upsells from one dashboard? Install PickPair and set up your first offer directly from your WooCommerce admin area.

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